User experience (UX) design has evolved significantly over the last several years. In the past, UX and web design could almost be used interchangeably. Modern UX, however, goes beyond on-screen design and into a world of device interfaces, functional pursuits, and brand differentiation.
In 2015, UX design cemented its place as an essential technology for businesses of all shapes and sizes. A user-friendly website, however, is only one part of UX. Companies developing proprietary software and those that invest in mobile apps must consider UX for each additional functionality. Year after year, target markets in an increasing number of industries start to embrace the changing nature of online experiences. Cognitive computing elements and responsive web design are no longer exceptions—they’re the rule.