Every week we’re doing a design sprint in the usask.ca homepage upgrade. We’re condensing what is traditionally a multi-month web design process into one-week loops. That means each week we’re doing the following:
• Reflecting on user research
• Designing a prototype informed by that research
• Testing that prototype with users
These sprints help ensure we work fast, but they also ensure we’re not wasting time on things that don’t matter. If our testing one week tells us users don’t need a particular feature, we no longer have to spend time building that feature. We can focus instead on improving the things users do need.